No matter
what you are selling, if you don’t have LEADS, you won’t succeed. The Lack of
Leads is the causes for many to quit their business .Many have never been
taught how to properly promote their business.
The
definition of Marketing is selling Products or Service people want. There is a
big difference when customers are the ones knocking to your door, instead of you
trying to convince them to buy your products. How do you set your business in
the way that people who are looking for your Products or Services can find you?
This is a
million dollars question. The Answer is summed in one word: S.E.O.
This stands
for Search Engine Optimization. To really understand this powerful internet tool,
we need to go back in time. Before the internet, people used to perform search via
the YELLOW PAGES. Do you remember? Now, 99% of all searches are done online.
Thus, the verb ‘’Let me Google it’’ became household term. Everything you can
think about can be found on the Internet. Millions of businesses have
registered with all major search engines companies, like Google, Bing…
“With the
Search engines, the pilgrim has shifted: Potential Buyers are the ones chasing
you”
People search
the web by entering a KEYWORD in the search engine platform. When they hit ‘’enter’’,
the Keyword will generate several results. Potential customers are searching
for products or service you are promoting. For your business to show up at the
top of search engines companies, two features must be in place: Great contents
(we will discuss that later) and S.E.O.
You must integrate
several Keywords related to your Products or service to your Website. Be careful,
don’t cheat or you will be ban. You can’t use the keyword ‘’EBook’’ when you
are only selling Books. Google allows you the possibility to use several
keywords to direct potential buyers to your business. Google Ad Words is a great tool to help you reaching millions of
people all over the world.
Everything
you display online is controlled and directed by KEYWORDS. Do you really know how to use them? Have you incorporated
powerful keywords into your website?
How do you
do that step by step?
This will be the next post, coming in your blog
soon
.
NetView Marketing Group is a Business Mentoring Group. We are
dedicated to Train, support and Empower entrepreneurs all over the World.
